liri andersson, business strategist, lecturer, public speaker and writer

About me

liri andersson’s experience spreads across nations, industries, brands, business problems, and disciplines. her contribution in the area of strategy, innovation, marketing and organisational management is a testament to the breadth of her experience, talent and energy

liri was born in Albania to Swiss and French parents, grew up in Sweden, studied in Ireland and Spain, before working in Belgium, the Netherlands, France, the US, and now London. with a ’round-the-world-ticket’ upbringing, four fluent languages under her belt, and an intuitive understanding of cultures and people, she was destined to work in international business

What matters to me? To constantly learn and improve.
That’s why my focus has always been to empower organisations and people.
My reward? Seeing newly acquired knowledge, tools, and courage in action.
It makes all the hard work worth it – every time!close-quote

liri is experienced in a broad range of industries where her work has proven invaluable to the many global brands she has worked with over the past 17 years, including: IKEA, Bacardi, General Mills, Cisco, yahoo!, Nestlé, Levi’s, WPP, Ogilvy and MediaCom. the positive impact she has had on the business of these brands show an unparalleled understanding of a global and challenging business environment, the increasingly-demanding needs and changing behaviours of customers, and the mechanics of large and complex organisations

Liri8

 

liri’s 360° thinking and experience, in addition to her unique ability to merge solid strategic planning with effective operational execution, means she brings an entirely innovative perspective and fresh solutions to the opportunities and challenges she faces when charged to enable commercial success through the creation of compelling business strategies and powerful organisations

in 2009 liri co-founded this fluid world, a boutique business consultancy that enables global organisations to exploit new opportunities for commercial growth through business innovation. due to its unique value proposition, and its passion for business and people, this fluid world has gained an impressive track record and has the good fortune of being the trusted advisor, at a senior level, of many global brands

liri holds an MBA specialising in Strategy & Management, and a BA in marketing, in addition to having spent time at INSEAD researching the impact on business of Disruptive Technologies

liri is also a guest lecturer at INSEAD’s prestigious executive business programme, as well as other major institutions and universities

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My company

in 2009 Liri founded the business and marketing consultancy this fluid world to assist global organisations in navigating and capitalising on the constant changes in the business environment

this fluid world has since then gained an impressive track record and has the good fortune of being the trusted advisor, at a senior level, to many global brands such as Nestlé, General Mills, Bacardi, Bwin, and IKEA

this fluid world assists these organisations in three ways:

  1. strategic consulting – enabling the development of relevant strategies that resonates in a modern marketplace for commercial benefit
  2. learning & development – enabling clarity and understanding of the external environment and its impact on a business for powerful and efficient decision making
  3. organisational design & management – enabling suitability in management principles and company processes for agile, innovative and relevant organisations

to find out more about this fluid world, who we have worked with, what we have done for our clients, and to hear them speak about the impact we have had on their understanding, strategies, and organisations, please go to our website thisfluidworld.com

for some highlights take a look at the below video where the CMO of the Nestlé and General Mill’s alliance CPW speaks about how we collaborated to change their marketing organisations, in addition to some client testimonials

We’ve seen a lot of thought leaders and coaches on how technology has changed consumer behavior & expectations from companies & brands. However, until we met this fluid world we had not seen a partner that could help us figure out the HOW. this fluid world can help you understand WHAT is needed and have the expertise on HOW to do itclose-quote

Brad Hiranaga, Senior Marketing Manager, General Mills

this fluid world were good fun to work with, delivered genuinely actionable outputs, and took us to a different place, in addition to making us think differently about a problem, which is exactly what you want from a consultantclose-quote

Glen Wilson, MD, Posterscope

I’m impressed with the vast amount of knowledge this fluid world has, and the way they translate it into concrete answers to the issues and the challenges we faced. I would definitely recommend this fluid world if you need to turn an idea into a solid business model. It’s consultancy at its bestclose-quote

Hans Veldhorst, Digital & Marketing Director, Ogilvy

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Public speaking

liri is often asked to speak at conferences and corporate events as she is an excellent and generous public speaker. her passion is infectious, and her talks takes you through a journey filled with clarity and insights, leaving people with a new perspective and fresh solutions to the business and marketing challenges they are facing

Liri did a fantastic job with her presentation this week.  I honestly believe she gets better every time I hear her.  Her messages are impactful, but the way she tells the story and use examples gives it life.  I so want to learn to do that better close-quote

engaging liri as a speaker is a unique opportunity to benefit from her experience across nations, industries, brands, business problems, and disciplines, and to hear her discuss the solutions that have proven invaluable to her senior clients in organisations such as Nestlé, General Mills, Bacardi, IKEA, Bwin, Cisco, Levi’s, Yahoo!, Ogilvy, and MediaCom

whatever the trending topics are (networked economy, digital, big data, mobile, internet of things, 4D, quantified self etc.) liri puts them in the context of:

  • how to create winning business and marketing strategies in a social and global world
  • how to lead and manage successfully in a world where the rules are fundamentally changing
  • how to build an agile, innovative and relevant organisation in a constantly evolving business world

Liri’s personable, unerring and confident presenting style took a HUGE subject – Global Changes Global Impact – and made it relevant, easy to understand and dare I say it, inspiring. I’ll be staging another conference sooner rather than later, just so that I can invite Liri to speak again! close-quote

to see liri in action please watch her 10 minute talk on the impact of business realities on big data

speakers bio

although liri’s career can most succinctly be described as one very expensive plane ticket, she very much has her feet on the ground

her energy, 360° experience and her ability to decipher an increasingly complex business environment has seen liri travelling around the world developing winning business and marketing strategies for global brands such as Nestlé, General Mills, Bacardi, IKEA, Bwin, Cisco, Levi’s, Yahoo!, Ogilvy, and MediaCom

described as a renaissance business person liri co-founded this fluid world, a boutique business and marketing consultancy, that enables global organisations to be commercially advantaged by understanding, navigating and exploring a continuously changing business and marketing environment. since then, this fluid world has gained an impressive track record, and has the good fortune of being the trusted advisor, at a senior level, of many global brands. for full client list and case studies go to  thisfluidworld.com

in addition to her experience, liri holds an MBA specialising in Strategy and Management, and a BA in International Marketing. she is also a guest lecturer, among other academic insinuations, at INSEAD’S prestigious executive business programme

liri’s e-mail liri@thisfluidworld.com

liri’s twitter address: @liriandersson

liri’s google+ address: +LiriAndersson

liri’s company website: thisfluidworld.com

please click here for a hi-res colour photo of liri (option 1)

please click here for a hi-res colour photo of liri (option 2)

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Lecturing

liri has the honour of lecturing at major institutions and universities such as INSEAD’s prestigious executive business programme, in addition to developing tailor made courses for global brands

course attendees are senior decision makers from across the globe and departments, ensuring powerful cross fertilisation of learning between industries, brands, cultures, and disciplines

to ensure optimal results liri brings her expertise and wide experience in international business, marketing, communications and education to the development and delivery of powerful programmes and individual courses

Liri Andersson is able to address the topic of the changing business environment and its impact on business and organisations in the following unique ways:  Liri has excellent experience as a consultant and advisor to leading companies in the world – which gives her a professional and knowledge base that is state of the art. Liri combines this with a taste and curiosity for teaching and learning that makes her an excellent teacher. On a topic that is complex, foggy, and emerging – she provides simple and profound insights, where she is able to clear some of the fog away, and where she must be one of the leading providers today close-quote

Ludo Van Der Heyden Mubadala Professor of Corporate Governance and Strategy at INSEAD

below is a list of the brands liri has had the pleasure of collaborating with in an educational capacity

logoclients

to find out more about the work liri has done in the area of learning & development, and to hear client’s speak about the impact the programmes have had on their understanding, strategies, and organisations, please go to  thisfluidworld.com

for some highlights take a look at the below client testimonials from a senior leadership programme developed for DDP

One of the benefits of this programme is that you go from awareness and inspiration, to a way to apply and execute close-quote

What has been particularly valuable in this course is that we have absolutely been encouraged to act. For me the course certainly does not finish today, I am walking away with a solid action plan close-quote

What makes this training different than anything I have participated in is that in some ways I am really training myself, it is pulling the best out of me, to give the best of me back to the organisation close-quote

liri also lectures at universities in order to stay in touch with, and influence, a generation yet to join the workforce

below is an example of a testimonial showing the impact her lectures have on students

Liri has the ability to make the complex into understandable, exciting and inspiring possibilities. The way she translates this area into an inspiring, interactive presentation means that she engages and enthuses the students and enables them to embrace the new ways that the world is working and want to be part of it. I fully recommend Liri as a speaker, educator and consultant with expert knowledge in her field close-quote

Marice Cumber, Subject Leader: Enterprise and Entrepreneurship in the Curriculum at Ravensbourne

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My bizz blog

liri also spends time writing about her observations and thoughts on the business environment, strategy, marketing, communications, innovation and the management of organisations below is a selection of some of Liri’s blog posts, or alternatively feel free to discover other posts by clicking on the categories in the menu bar

Responding to a time of business challenge

The below is my recently published post on CMO.com To remain relevant is one of the most challenging tasks faced by an organisation. At best companies see themselves challenged by competitors offering improved or cheaper versions of their product, at worst they see their market disrupted, facing the prospect of going out of business. Companies…

The paradox of exploitation and exploration

‘The what’ I hear you say… I’m referring to the problem every business has (and if they think they don’t, they are wrong). I’m talking about needing to change, and yet at the same time needing to stay the same. Let me explain… Every business has to exploit the present (make money today), but due…

Go on ignore competition!

Yes you heard me. I’m telling you to stop doing something that is the basis for most companies strategic planning and decision-making – obsessive competitive analysis. Don’t get me wrong; I’m not saying observing competition is a mistake, I’m saying it should not define your strategy. If your competitors become more efficient, so should you….

The increasing disconnect between CEOs and marketers

73% of CEOs think marketers lack business credibility according to a study* conducted by The Fournaise Marketing Group**. Let me repeat that, 73%!!! What is the main reason for this disconnect? According to the researched CEOs, marketers can’t prove they generate business growth. So what is it in particular these CEOs struggle with? Well apparently:…

Amazon’s Kindle Fire is not a disruptive Innovation

In his HBR article ‘Amazon’s Kindle Fire Is a Disruptive Innovation’ Rob Wheeler argues that the Kindle Fire could disrupt Apple’s iPad. The reasons why Rob Wheeler sees the Kindle Fire as a potentially disruptive innovation are as follows: it has less features, and is cheaper it supplies low end customers, potentially cannibalising the high…

The Random House and Penguin Book merger 50 shades of wrong

Researchers estimate the range of failure of corporate mergers to be between 50% and 80%, yet consolidation is front-page news again, this time featuring the merger of two traditional publishers, Random House and Penguin Books. I can only guess what the reasons behind the merger were, but I’m fairly confident some of them were based…

6 things businesses should learn from F1 Grand Prix

Today I watched my first F1 Grand Prix, and as I was watching I realised there are many things in a F1 race we in business should be impressed by, and many things we should look to replicate. You should really see a race for yourself and come to your own conclusions, but here are…

Mind the want vs need and can gap

Most of us are pretty clear about what we want, but most of us are not as clear about what we need. In this instance, humans and organisations are not that different. One of the challenges of being a consultant is having to face the gap between ‘what a client wants’, and ‘what a client…

Testimonials

during her professional career liri has had the pleasure of working with many great organisations and with truly talented people. here are what some of them say about her and my work

ability to impact change

Thank you for your partnership with CPW. We are better for having known you”
CPW a General Mills and Nestlé partnership close-quote

ability to understand organisations

Liri understands what clients and organisations need. She is a highly experienced and visionary agent of change who will make an impact in any organisation. Liri has the unique ability to analyse organisations and balance good strategic planning with effective operational execution close-quote Foviance

ability to create powerful business strategies

Liri is charismatic, results-oriented, has incredible business acumen and is a fabulous business strategist, drives change, has x-ray vision when it comes to organisational structure and behaviour, is the consummate professional, makes you view the way organisations work in a totally different way, and is an excellent mentor and teacher close-quote

ability to navigate the unknown for success

Liri was frequently in uncharted waters, which she successfully learned to navigate: she has experience of a broad range of organisations, a naturally inquisitive mind and an innate desire to bring structure to chaos. Liri is an extremely intelligent and insightful woman who also has a firm grip on reality and a clear understanding of what it means to deliver close-quote WPP

ability to challenge organisations for positive change

Liri constantly challenged us to turn our traditional views upside down and inside out, while giving us the tools to facilitate the necessary change. She pushed us to look at our business, business in general and the world, from a different perspective, to identify, not what we are, but what we could be, and our reason to exist close-quote Clinton Cards

ability to see and capitalise on opportunities

Liri’s mind & experience mean that she brings an entirely innovative perspective to every challenge. She is invaluable as a beneficial disruptive force, always highlighting an opportunity or an angle that no-one else would pick up on – and at the same time always remaining completely focused on what will actually solve a problem close-quote MediaCom

ability to innovate for growth

Liri wants to get into the core of an organisation, shake it up, change things, offer new ideas, try out new things, experiment, innovate. She has a million ideas a day but knows which to prioritise and which are sound business sense. She is a unique combination of business strategy and creativity close-quote Ogilvy

Ability to enable and manage change

Liri has an extraordinary talent for getting to the bottom of a business problem rapidly and providing creative and innovative insights to the many and varied issues that we faced. These have proved to be invaluable. The change management programme that Liri has researched, developed and rolled out into the organisation is something that the management of the Agency are primarily pleased with. The impact will benefit the organisation for years to come close-quote Ogilvy

ability to facilitate success

Liri’s work had a direct impact on the success of my team. She tenaciously focuses on results. On more than one occasion Liri sought an objective that I suspected was beyond our influence and she proved me wrong close-quote Cisco

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Contact

liri’s details are below should you wish to find out more about her, her company, get in touch or just follow her on social media channels

liri’s e-mail liri@thisfluidworld.com

liri’s twitter address: @liriandersson

liri’s google+ address: +LiriAndersson

liri’s company website: thisfluidworld.com

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